PR representation & Trade marketing in Italy since 2006
Mission: promote Amtrak trains as an easy and relaxed way to travel within the US.
Promotions of rail services through the publication on the brochures of major Tour Operators of exclusive fly & train packages.
Ad hoc promotions and presentations at FITUR Madrid, Spain; BIT Milan; GLOBE Rome, VUSA Italy Road Shows and Showcase USA Italy.
Organization of several media and trade fam trips.
KPI: Sensible increase of train packages sales especially on the East Coast. Train itineraries featured in the brochures of all Italian and Spanish TO.