MC organized on behald of Brand USA: Italy Meets Northern California. A mega press and trade familiarization trip in October 2012. San Francisco, Napa Valley, Monterey and San Mateo hosted a group of 50 participants from top tour operators and best media outlets. At its sixth edition the mega fam trip in co-op with VUSA Italy, Alitalia and US Commercial Service, after New York, Miami, Chicago, Philadelphia and Southern California moved in 2012 to the Northern region of California.

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