Mission: Increase Italian visitors in California by promoting the diversity of the state in terms of scenic beauty, big cities, natural parks,entertainment and culture.
Launch and management of the e-learning on California in 2011, 650 California Expert out of 2000 registered in 2013.
Organization of mega fam trip Italy meets Southern California with 70 participants among journalists and TO in year 2010 and of Italy meets Northern California in year 2012 with 55 participants.
Organization of several TV shooting for RAI and Mediaset.
KPI: 6% increase of Italian visitors to California from 171.000 in 2011 to 182.000 in 2012