Representation of the US Travel Association in Italy. The U.S. Travel Association, is a non-profit trade organization that represents and speaks for the common interests of the U.S. travel industry. Based in Washington, D.C., U.S. Travel is a public voice and political liaison for the entire industry. It  promotes increased travel to and within the United States through marketing initiatives, including the Discover America® brand as well as serving as advocates with the U.S. government to ease travel procedures. U.S. Travel is the authoritative and recognized source of travel research, arming its members with powerful and exclusive statistics and analyses on the size and economic impact of the industry as well as in marketing and other areas.