Welcome to the world’s most famous zip code! Celebrated throughout the world as a destination offering the very best in hotels, shopping, dining and service, no city caters to its guests more indulgently than Beverly Hills. We invite you to sample its many pleasures for yourself. Discover why Beverly Hills continues to be the ultimate playground, a place for people who enjoy and appreciate the best of everything. In 2009 MC organized a press conference and mission to Rome and Milano, followed by extensive media coverage and 2 individual journalists Press trips.