PR representation & Trade marketing in Italy since July 2013.

Our mission is to increase length of stay of Italian visitors in Mammoth Lakes in the Summer and to promote the destination as the ideal spot for Winter sports.

Increase awareness of trade and media through distribution of flyers, brochures and at main Italian tradeshows.
Distributing newsletters and press releases to media outlet.
Destination trainings to travel agents at main TO workshops.
Organization of press and fam trips.

KPI: Increase in Italian visitors, number of room/nights. To be evaluated after one year of contract.
Press trips, influencers, FAM trips from Italy and Spain.