Representation of the Tourist Board of this State; the promotion of Pennsylvania as a travel and tourism new destination, to increase awareness of the State as a desirable destination for its cities, its countryside, natural parks and historic places where America started. Pennsylvania, as a tourism destination, was almost unknown in Italy 12 years ago when MC started this contract. Today Pennsylvnia is featured on all Tour Operators brochure specialized on the U.S.. Media coverage for 2010 reached the equivalent advertising value of $ 1,800,000. In consideration of the good job done in Italy, MC has been appointed rep firm for Spain in 2005.