PR representation & Trade and Consumer marketing in Italy and Spain since 1998.
Our mission is to promote Philadelphia to leisure and business travelers as a dynamic place where big city excitement and innovation meets history and culture.
Educate trade to increase knowledge of the destination and co-marketing activities with Tour Operators to increase sales.
Creation of the first online training program for tour operator, travel agents for Philadelphia CVB in Italy (2012) and Spain (2011):
795 Philadelphia Experts in Italy (out of 1000 registered) 72%
750 Philadelphia Experts in Spain (out of 1500 registered) 50%
Press trips, influencers, FAM trips from Italy and Spain.
KPI: Italian visitors to Philadelphia increased from 16.000 in 2016 to 23.000 in 2018.
Spain visitors increased from 9.000 in 2016 to 17.700 in 2018.
On the Road 28 apr 2013 Maria Teresa Rizzitiello
On The road Intervista a Jack Ferguson 30 jun 2013