PR representation & Trade and Consumer marketing in Italy and Spain since 2007
Mission: promoting the city as main tourist destination for leisure and business travelers through PR and trade activities.
In the first 10 years of contract, organization of 20 TOs group Fam trip, 15 group Press trips, 45 individual journalists press trip, 10 TV crew trips. Co-ordination of SFO and Swiss AD campaign, promotion and launch of direct flight Zurich – San Francisco.
In April 2018, in coop. with United Airlines, have been selected four Tour Operators to visit San Francisco and the Bay area.
Press trips, influencers, FAM trips from Italy and Spain.
KPI: Visitors from Italy to San Francisco increased by 2% 2018 vs
2017, from Spain by 5%.